Within the last week we have realized the far-reaching impact of brand Jamaica. While many of us are cognizant of the fact that our culture permeates geographical as well as cultural boundaries, we are still amazed when we receive tangible evidence of its impact. Allow me to introduce you to Lucas Dipasquale, a native of Markham, Ontario who recently uploaded a cover of the dancehall song Ravin, originally song by Andre Sutherland , otherwise known as Popcaan. Lucas’ rendition done in acoustic format has since generated thousands of views and continues to take the social media world by storm. Continue reading “YouTube Sensation Becomes Jamaica’s New Obsession” →